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Mythology, from the Greek muthos, a story that prescribes meaning.

Policy, from the Greek polis, a city-state. Now "a principle of action proposed by an organization."

Stories from science transforming society.

What if our myths were real? What if they weren’t just bedtime stories or simple moral lessons we tell to children? What would happen if we wrote new myths? Ones that weave science, society and emotion into communication tools that could help change the world.

Policy mythology is just that. Myths created from an understanding of modern science. Just like the myths of the past, these stories are to capture the audience and pull them into a world where they are safe to learn and explore. The lessons learned there wouldn't be far off from those we see in the ancient stories, but they would in context and style that is palatable to a modern audience.

This is what I try to do when I'm being a storyteller and not a story engineer. I look at science, policy, and analysis and try to find the story that best carries the message this knowledge contains. By building this message, and the form that contains it in a conscious manner, we can apply the best practices of mythology along with the latest in communication and cognitive science to create new ways of telling our stories of science. These stories can help to form a new basis for the mythology of the 21st century, and beyond.

If you'd like to learn more, talk about policy mythology or, best of all, tell a story together, let's get in touch! 

The philosophy of my work.

A place where I keep my things.

I'm currently open for new projects, assignments or collaborations.

I'm always open for new ideas, perspectives, or conversations.


I'm based in the Netherlands but I love life on the road. The further off the beaten path, the better. So, if you've got a story that takes me to the edge of the world, I'm all ears! If you're just around the corner, even better. I'd love to go out and have a chat about the stories we could tell together. 


(Or a tea, I don't do coffee or mornings.)

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